Win rate is the percentage of chargebacks you respond to and successfully win through the representment process. A high win rate indicates strong documentation and a well-executed dispute response strategy. Win rate is typically tracked monthly and broken down by reason code, issuer, or product type.
Monitoring your win rate helps identify which types of disputes you’re best equipped to represent — and where your evidence may fall short. Reviewing low-performing cases helps you identify gaps in delivery confirmation, customer support, data formatting, and more. A strong win rate protects revenue and improves your bottom line.
AltoPay provides technology to help respond to chargebacks, real-time outcome reporting, and support to improve your win rate over time.
For more than a decade, Jessica Velasco has been a thought leader in the payments industry. She aims to provide readers with valuable, easy-to-understand resources.
