Consumer Clarity is a Mastercard chargeback prevention solution that enhances transaction transparency by displaying merchant-specific information in a customer’s online banking environment. This can include the business name, logo, contact details, and order description. It helps improve brand trust, reduce friendly fraud, and enhance customer confidence by allowing users to recognize purchases more easily. It’s particularly useful for subscription or multi-brand sellers where name confusion is common.
Merchants benefit from reduced support requests and fewer chargebacks when customers can easily identify transactions. AltoPay helps ensure your descriptors and business information are structured correctly to qualify for this solution.
For more than a decade, Jessica Velasco has been a thought leader in the payments industry. She aims to provide readers with valuable, easy-to-understand resources.
