Average ticket amount is calculated by totaling the value of all transactions processed in a given time period and dividing the total value by the number of transactions processed. This metric indicates the typical value of each purchase made at your business. Your average ticket amount helps processors and acquirers assess your pricing structure, fraud risk, and chargeback exposure. High ticket amounts may attract more scrutiny or stricter fraud controls, while low ticket sizes may result in different fee structures.

Knowing your average ticket size can help you spot trends, like customer spending changes or order bundling. If your average ticket amount shifts unexpectedly, it might be a signal to review your pricing strategy or fraud controls.

AltoPay uses this figure when analyzing your risk profile and helping you adjust your fraud and chargeback management strategies. It’s also an important indicator of your overall transaction health.