Visa CE 3.0 is a framework that outlines specific data elements you can use to fight friendly fraud chargebacks. It involves matching data elements from a dispute with reason code 10.4 (Other Fraud – Card Absent Environment) to two previously undisputed transactions. Examples of required data elements include IP address, device ID or fingerprint, and customer address.
Using CE 3.0 evidence can help you overturn disputes where the cardholder falsely or mistakenly claims they didn’t authorize the transaction. AltoPay helps collect qualifying data and submit it in Visa’s accepted formats.
The impact of CE 3.0 can vary by merchant. Check to see if the solution is a good fit for your business model. If it is, CE 3.0 can help lower your VAMP ratio by removing both the TC15 and the TC40 from the count (other tools like Ethoca alerts, CDRN, and RDR only remove the TC15).
For more than a decade, Jessica Velasco has been a thought leader in the payments industry. She aims to provide readers with valuable, easy-to-understand resources.
